Last Sunday, Oct. 28, 2018, the Fox News channel in prime time presented a one-hour program promoting its new online video subscription pay to access service Fox Nation which is intended to complement the content that continues to be available on the cable and satellite-delivered Fox News channel and the Fox News dot com Web site. Fox Nation will launch with a wide range of video and audio content on Nov. 27, 2018.
Earlier on Sunday, American Thinker (A T) published my 1,500 word feature article which examined these developments involving Fox – the only mainstream media outlet that is not totally part of the Resistance to President Donald Trump – within the larger context of what’s happening with cable television, in general. That is, involving so-called “cord cutting” (increasing numbers of subscribers ditching cable and satellite altogether) and the rise in popularity of a variety of online options for both news and entertainment, including alternative media and new media.
An example of the latter would be The Hagmann Report, airing live M-F in prime time from 7-10 PM ET with video and audio podcasts that follow on YouTube, iTunes, and other platforms.
My A T article is titled “Preview Tonight: Fox News Goes for the Cord-cutters with Its New Online Service Fox Nation.”
The Fox News Channel (FNC) is set to start promoting the launch of its major new online political, and mostly conservative, streaming service – Fox Nation – in an hour-long program that airs tonight at 8 PM ET/PT. The tag line for the new Web brand is “Fox Nation – Opinion Done Right.” The fact that New Fox, the streamlined company that is emerging from the breakup of Rupert Murdoch’s hegemonic far flung media empire, is gearing up a full-service subscription Internet video channel is significant. It is in large part a recognition that traditional cable television, despite generating revenue that is still hefty, represents the past and is starting to tank. Both its outdated platform and its audience are aging, and its growth – and profits – have largely plateaued. Television’s future increasingly appears to belong to on-demand digital and mobile applications, which are more in sync with people’s lifestyles and appeal to a younger demographic that is coveted by advertisers.
A larger share of that younger audience, generally immune to cable news, is what Fox Nation is hoping to capture. Increasing competition these days is coming from Internet-only alternatives like the well-funded CRTV, currently the Internet television home of conservative talk stars Mark Levin, Michelle Malkin, and Eric Bolling. Not to mention mega streaming services like Netflix and Hulu, which continue to show impressive growth in numbers of subscribers, unlike cable. There is also a plethora of smaller scale new media and alternative media post-print options, most of them free to access, that are thriving on YouTube and other digital media platforms.
The rest of the article can be read for free at American Thinker at this permanent link.